Wella has always been an innovative and technologically advanced company. From its beginnings as a wig manufacturer, through the development of perming agents and appliances, and including such revolutionary breakthrough product innovations as Blondor (1933), the world's first powder lightener, Koleston Perfect (1950), the world's first cream haircolor, and most recently, Magma (2003), a product that lightens and colors in a single step.

Wella is for in store use only. We do not sell this line retail.